Hi,你好！ I’m Yanting,
a research-driven UX designer & strategist.
I bridge rigorous research with design craft to create experiences that resonate and feel intuitive to use.
Grounded in systems thinking and strategy, I connect user needs with organizational goals to design for sustainable growth across B2B, B2C, and civic contexts.
Clients I have worked with & learnt from
I create digital experiences across individual and operational needs
Redesigning an on-ramp experience for a diabetes coaching company, improving conversion rates by 12%
B2C
Health management
Chatbot design
Marketing
Standardizing Data Integrity in Starbucks Leaders' Research Training & Testing
B2B2E
Staff experience
Dashboard
Coporate system
I make complex systems visible and shape actionable strategies
Strategic Scaling & Sustainable Funding for National Aging-in-Place Care
B2B2C
Healthcare
Visual communication
Structuring a citywide food waste strategy for Chicago to support municipal climate targets
B2G
Food system
Workshop facilitation
How I work
Research-driven inquiry
Facilitation & critical synthesis
Clear storytelling & tested prototypes
